This course introduces the student to the principles of crisis communications from both an internal and external perspective on international, national, state and local levels. This course will combine theoretical and practical applications addressing governments, businesses and citizen groups in the development of communication techniques and the basic principles of crisis management. Case studies and class exercises are employed to help students develop skills in multi-party negotiations, conflict resolution, crisis and resource allocation and decision making. Emphasis will be placed on introducing students on how to prepare senior leadership to respond to the dynamic nature of media perception and public opinion during crisis situations which affect the usual and customary operations of a business or government.
Admission to: PPA-BS with a minimum grade of C