Position Summary:
The Strategic Communications Assistant Director is a creative, forward thinker who reports to the Executive Director of Marketing and Strategic Communications and defines and executes a strategy for communications aligned with the College’s values and targeted to specific audiences across multiple online and offline platforms. This individual is skilled in public relations and is responsible for media relations as the spokesperson for the College.
Typical Essential Duties
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Responsible for the creation and implementation of strategic integrated communications plans across multiple platforms including web and social media, which is tailored to each target audience, including prospective students, current students, internal faculty and staff and the community at large;
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Ensure the communications are designed to build and strengthen the College’s reputation as a leader and authoritative voice in its field, while supporting the organization’s mission, values, goals and objectives;
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Responsible for directing and crafting marketing promotion, e-mail newsletters, social media campaigns, digital marketing and online outreach campaigns;
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Work closely with the web team to maintain content standards and new development based on usability testing, website analytics and user reviews;
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Manage a team of content writers, student bloggers, social media interns, and a social media manager;
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Develop and uphold the voice for strategic elements of the College’s presence;
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Develop content management and strategy and work towards applying, creating and writing content to achieve business goals;
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Develop annual content calendar that is integrated across multiple online and offline platforms and aligned with the College’s values;
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Update PR Pitch Log daily as inquiries come in or as items are promoted to the media that includes details of the outcomes and of the request to inform Executive Leadership team;
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Act as the College’s point person and Spokesperson for emergency communications and able to deploy mass communications and respond to media inquiries during a state of emergency;
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Build and foster collaborative relationship with other departments within the organization to stay informed of new initiatives, programs, grants, etc;
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Responsible to act as the spokesperson for the College and respond to media requests by facilitating media interviews;
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Consistently update content on the College’s Direct Link News Room and on internal communication platforms;
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Maintain media contacts and build and foster long-term working relationship with various public officials and entities of importance including the media, members of the community, public affairs offices and other organizations;
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Maintain the media guide that consists of bios, white papers, research and photos of our faculty and staff that serve as industry influencers and program experts;
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Oversee the day-to-day operations and implementation of year-round communications plans;
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Oversee the planning of all pre-event communications activities. Specific responsibilities include establishing production timetable, reviewing news materials, responding to media inquiries, overseeing the distribution of materials to media before, during and after the event, encouraging media participation, promoting spokespeople, and arranging media interviews;
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Coordinate communications and experts for news conferences and meet-the expert sessions;
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Oversee development of news releases, news materials, fact sheets and talking points for publicity of the organization's programs;
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Pitch news stories and transmit press releases to the media for publication;
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Serve as editor and proofreader for strategic communications and marketing;
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Oversee coordination of special events including seminars, press events, etc;
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Establish monitoring criteria for news broadcasts and special events, including identifying video monitoring services required and transcripts;
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Prepare summary reports for strategic communications, strategic events and social media efforts.
Incumbents are responsible for overseeing a marketing or communications related function or service for the College by managing the daily activities, prioritizing assignments, determining marketing and communication plans, developing plans to approach marketing projects, implementing the project solutions, and performing related professional level marketing or communications work in assigned area. Incumbents may be responsible for supervising employees or student workers, and developing and monitoring a budget.
Compensation:
$71,305.18 - $89,131.48
Requirements:
Education:
Bachelors degree in communications or in a related field to assigned area. Masters degree preferred.
Experience:
Eight (8) years experience in mass communications/public relations and/or related experience in higher education, preferably with supervisory experience. Experience in managing, writing and creating content strategies for all outlets, including the web.
* An equivalent combination of education and experience sufficient to successfully perform the essential duties of the job may be acceptable in lieu of those requirements listed above.
Knowledge:
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Associated Press style writing, proper sentence structure and word usage.
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Supervisory principles;
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Budget planning principles;
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Marketing principles and practices;
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Graphic design principles and software applications;
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Project management principles;
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Publications development techniques and practices;
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Proper use of the English language;
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Basic website design principles;
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Recordkeeping principles;
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Basic negotiation techniques;
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Computers and related software applications.
Skills:
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Skill in editing, proofreading and reading comprehension.
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High level of initiative and ability to work with minimal supervision;
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Ability to manage multiple projects at once and on deadline;
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Ability to motivate a team from various background, knowledge, skill sets and experience to meet the strategic goals of the College;
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Highly detail oriented and skilled in proofreading and editing in order to provide quality control for all communications.
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Prioritizing and assigning work;
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Monitoring and evaluating employees;
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Preparing and administering budgets;
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Developing and implementing marketing and communication plans;
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Coordinating, prioritizing, organizing, and managing multiple simultaneous projects;
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Managing and coordinating the preparation and publication of a variety of marketing, promotional, and/or communication materials;
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Preparing clear and concise marketing and communication materials;
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Designing concepts for publications and website content;
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Creating, composing, and editing written materials;
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Maintaining records;
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Using a computer and related software applications;
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Communication, interpersonal skills as applied to interaction with subordinates, coworkers, supervisor, the general public, etc. sufficient to exchange or convey information and to give and receive work direction.
Physical:
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Positions in this class typically require: reaching, standing, walking, grasping, feeling, talking, hearing, seeing and repetitive motions.
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Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
Responsibilities:
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These duties are a representative sample; position assignments may vary.
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Potential Frequency
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1.
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Supervises staff and student workers by prioritizing and assigning work; conducting performance evaluations; ensuring staff are trained; ensuring that employees follow policies and procedures; maintaining a healthy and safe working environment; and making hiring, termination, and disciplinary recommendations.
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Daily
20%
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2.
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Prepares and manages marketing campaign budgets; monitors and approves expenditures.
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Daily
10%
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3.
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Coordinates marketing and communication initiatives on assigned projects, which include: developing and implementing marketing plans; negotiating media sponsorships; analyzing customer trends; managing information and measuring progress on tasks, projects, and goals; and performing related activities.
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Daily
20%
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4.
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Developing a variety of marketing and communication materials to promote programs and services, which includes creating and editing marketing materials for inclusion on the website; developing timelines; and determining distribution methods in order to reach intended audience(s).
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Daily
20%
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5.
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Edits and proofreads publications and communication materials to ensure content meets established design criteria.
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Daily
20%
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6.
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Maintains a variety of marketing materials, promotional items, communication materials and records.
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Daily
10%
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7.
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Performs other duties of a similar nature or level.
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As Required
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Equal Access/Equal Opportunity
The Board of Trustees of St. Petersburg College affirms its equal opportunity policy in accordance with the provisions of the Florida Educational Equity Act and all other relevant state and federal laws, rules and regulations. The college will not discriminate on the basis of race, color, ethnicity, religion, sex, age, national origin, marital status, pregnancy, sexual orientation, gender identity, genetic information, or against any qualified individual with disabilities in its employment practices or in the admission and treatment of students. Recognizing that sexual harassment constitutes discrimination on the basis of sex and violates this Rule, the college will not tolerate such conduct. Should you experience such behavior, please contact Dr. Devona Pierre, Executive Director, Organizational Culture and Engagement/Title IX Coordinator at 727-341-3261; by mail at P.O. Box 13489, St. Petersburg, FL 33733-3489; or by email at eaeo_director@spcollege.edu.
