St. Petersburg College

Marketing & Public Information Director [ID: 232]

Position Summary:

Responsible for the creation, development and oversight of the College’s marketing, advertising and public relations strategies to ensure the College’s community, regional and national presence. This position is responsible for ensuring that the College is in the forefront of internal and external communication strategies, and quantifying and communicating outcomes across multiple platforms.

Typical Essential Duties

Overall understanding of brand promise and brand execution;
Media relations, using the most current platforms;
Creating opportunities to engage students utilizing digital platforms;
The execution of strategic use of social media and emerging media platforms;
Using industry best practices and analytics for: marketing, advertising, media/community relations, employee communications, video and broadcast services, outreach via social media and emerging media platforms, content/navigation of college web site, and printing services;
Key messaging and presentation material for senior management and institution-wide training-related events as needed;
Interpreting research to create an actionable plan with success metrics;
Analyzing demographic characteristics of students/prospective students for action-oriented marketing;
Responding to public information requests and consults with the Vice President of Human Resources and the General Counsel as appropriate;
Using metrics to enhance and measure the results of Marketing and Public Information programs and team productivity;
Staying current with best practices for implementing Marketing and Public Information initiatives;
Recommending strategies and approaches for coordinating activities of other college departments and sites to enhance communication, recruitment, retention and engagement;
Coordinating recruitment/retention communications efforts with the Office of Enrollment Management;
Advising the Emergency Management Council on all public information matters relating to the management of an incident to include inquiries from the media, the pubic, and elected officials; emergency public information and warnings; rumor monitoring and response; and other functions required to gather, verify, coordinate, and disseminate accurate, accessible, and timely information related to the incident;
Developing and reporting on effectiveness of Marketing & Public Information initiatives and identifying and adjusting when necessary.

This is the second of five levels in the Administrative Management series. The classification is responsible for directing the activities of an assigned administrative related department or program. Incumbents work in an administrative related department or function which enables the College to function fiscally, operationally, or administratively. Incumbents will develop strategies to accomplish goals, implement policies and procedures, and develop and monitor an assigned budget. This classification is different from previous class on the scope of responsibility.

Compensation: $100,009.21 - $125,011.51

Requirements:

Education:

Bachelor’s degree in Marketing, Journalism, Communications or in a related field to assigned area.

Experience:

Five (5) years of management experience in Marketing, Communications or related field, with experience directing a comprehensive marketing and communications operation in a corporate or public institution environment. Experience in the development and execution of marketing strategies using new and traditional media is imperative.

*An equivalent combination of education and experience sufficient to successfully perform the essential duties of the job may be acceptable in lieu of those requirements listed above.

Knowledge:

Marketing, news media functions, and operations;
Graphics, printing operations and video production;
High-level knowledge of grammar, spelling and sentence structure;
Copywriting/editing industry standards;
Current trends in social media and other communications platforms.

Management and leadership principles;
Strategic planning principles;
Public relations principles;
Budget administration principles;
Program management principles;
Marketing principles;
Negotiation and mediation techniques;
Grant and/or contract administration principles;
Applicable federal, state, and local laws, codes, ordinances, rules and regulations;
Advanced principles of assigned area of responsibility;
Computers and related software applications.

Skills:

Strategic thinking and planning skills;
Actively engage others throughout the organization as appropriate;
Verbal and written communications skills, including strong skills in editing and idea generation.

Monitoring and evaluating employees;
Prioritizing and assigning work;
Analyzing and developing policies and procedures;
Interpreting and applying applicable laws, rules, and regulations;
Ensuring compliance with applicable federal, state, and local laws, rules, and regulations;
Analyzing problems, identifying alternative solutions, projecting consequences of proposed actions, and implementing recommendations in support of goals;
Analyzing, interpreting, and understanding technical and statistical information;
Preparing and giving presentations;
Speaking in public;
Mediating and resolving conflicts and problems;
Managing multiple projects and programs simultaneously;
Writing technical procedures, policies, grants, contracts, and/or other related detailed materials;
Using a computer and related software applications;
Communication, interpersonal skills as applied to interaction with subordinates, coworkers, supervisor, the general public, etc. sufficient to exchange or convey information and to give and receive work direction.

Physical:

Positions in this class typically require: reaching, standing, walking, grasping, feeling, talking, hearing, seeing and repetitive motions.
Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Responsibilities:

These duties are a representative sample; position assignments may vary.		Potential Frequency
1.	Directs staff to include: prioritizing and assigning work; conducting performance evaluations; ensuring staff is trained; ensuring that employees follow policies and procedures; maintaining a healthy and safe working environment; and making hiring, termination, and disciplinary recommendations.	Daily 10%
2.	Develops and oversees multiple budgets and grants; allocates resources; reviews and approves justifications for budget items; directs the monitoring and control of expenditures.	Daily 20%
3.	Develops the operational plans to meet short- and long-range program goals and objectives; interprets and applies organizational policies and procedures to assigned area.	Daily 30%
4.	Develops, oversees, and evaluates various programs and events; determines what programs to offer to meet strategic objectives by overseeing the content, marketing, and advertising publications.	Daily 15%
5.	Facilitates, leads, and/or participates in meetings, proceedings, and committees; represents the department at campus meetings and conferences; serves as a liaison between departments, external organizations, the general public, and other agencies.	Daily 15%
6.	Prepares and/or reviews reports, contracts, proposals and studies; makes recommendations on a wide variety of administrative or management policies.	Daily 10%

7.	Performs other duties of a similar nature or level.	As Required

Equal Access/Equal Opportunity

The Board of Trustees of St. Petersburg College affirms its equal opportunity policy in accordance with the provisions of the Florida Educational Equity Act and all other relevant state and federal laws, rules and regulations. The college will not discriminate on the basis of race, color, ethnicity, religion, sex, age, national origin, marital status, pregnancy, sexual orientation, gender identity, genetic information, or against any qualified individual with disabilities in its employment practices or in the admission and treatment of students. Recognizing that sexual harassment constitutes discrimination on the basis of sex and violates this Rule, the college will not tolerate such conduct. Should you experience such behavior, please contact Dr. Devona Pierre, Executive Director, Organizational Culture and Engagement/Title IX Coordinator at 727-341-3261; by mail at P.O. Box 13489, St. Petersburg, FL 33733-3489; or by email at eaeo_director@spcollege.edu.