St. Petersburg College

Executive Director, Enrollment Management [ID: 806]

Position Summary:

The Executive Director of Enrollment Management leads the development and execution of a dynamic, innovative, analytics driven, strategic enrollment plan that advances St. Petersburg College’s Strategic Plan. Responsible for a comprehensive strategy with a strategic focus on enrollment, recruitment, and onboarding processes and goals. Responsible for developing and executing a strategic preadmissions plan that focuses on providing high quality service and seamless transitions from application to enrollment. This position serves as a key leader of the recruiting and pre-enrollment teams in ensuring all preadmissions functional areas have processes, policies, technology, and resources necessary to optimize student enrollment access and success. Strong collaboration and coordination with departments across the college including but not limited to Admission and Records, Recruiting, Financial Aid, Business Office, Testing, Advising, and academic departments.

This is the first of four levels in the Student Services Management series. The classification is responsible for providing complex and senior level direction to the activities of an assigned student services related department or program. Incumbents work in a student services related department or function which enables the College to provide assistance and support to all students related to the enrollment, registration, and advising services. Incumbents will develop strategies to accomplish College-wide goals, implement policies and procedures, and develop and monitor an assigned budget. Incumbents perform management level work for their assigned departments or functions, only performing analysis or professional level work if necessary.

Compensation: $100,009.21 - $125,011.51

Requirements:

Education:

Master’s degree in a related field to assigned area.

Experience:

Five (5) years of experience in Enrollment Management, preferably at a Community, Technical or Career College, with progressive leadership and position responsibilities. Experience with developing and maintaining department budgets, data analytics, and marketing strategies. Must have demonstrated success in developing and implementing proactive enrollment strategies.

* An equivalent combination of education and experience sufficient to successfully perform the essential duties of the job may be acceptable in lieu of those requirements listed above.

Knowledge:

• Management principles;
• Developing and maintaining department budgets;
• Technical skills and understanding of PowerBI and databases and communication software;
• Applicable theories and principles related to area of assignment;
• Strategy development principles and procedures;
• Applicable federal, state, and local laws, rules, and regulations;
• Program development and administration principles and practices;
• Project management principles;
• Assigned department operations and functions;
• Customer service principles;
• Public relations principles;
• Higher education institutional operations, structures, policies, and practices;
• Computers and related software applications.

Skills:

Monitoring and evaluating employees;
Prioritizing and assigning work;
Providing leadership;
Managing projects;
Analyzing and developing policies and procedures;
Interpreting and applying applicable laws, rules, and regulations;
Analyzing problems, identifying alternative solutions, projecting consequences of proposed actions, and implementing recommendations in support of goals; resolving conflict;
Preparing and administering budgets;
Managing change and sensitive topics;
Planning, analyzing, and evaluating programs and services, operational needs, and fiscal constraints;
Using a computer and related software applications;
Communication, interpersonal skills as applied to interaction with subordinates, coworkers, supervisor, the general public, etc. sufficient to exchange or convey information and to give and receive work direction.

Physical:

Positions in this class typically require: reaching, standing, walking, grasping, feeling, talking, hearing, seeing and repetitive motions.
Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Responsibilities:

• Develop, execute, and maintain a strategic enrollment management plan that is data informed with realistic yet ambitious enrollment targets, and lead the implementation of measurable growth strategies for SPC.

• Create metrics and KPIs related to Enrollment Management to measure performance consistently and effectively.
• Guide strategic discussions regarding enrollment goals. Provide context and a broad perspective on national dynamics and challenges. Help the SPC community understand important enrollment metrics and the possible effects and consequences of proposed actions.
• Lead the Enrollment Management department and supervises key positions.
• Steer planning teams composed of various levels of college leadership to develop short, medium, and long-range enrollment initiatives, strategies, and goals.
• Comprehensive understanding and experience as a decision-maker in a collaborative, highly matrixed environment with stakeholder collaboration experience and the ability to quickly develop and manage both internal and external relationships.
• Have an entrepreneurial mindset with a willingness to take calculated risks, innovate, take advantage of opportunities, and lead change.

These duties are a representative sample; position assignments may vary.		Potential Frequency
1.	Directs staff to include: prioritizing and assigning work; conducting performance evaluations; ensuring staff is trained; ensuring that employees follow policies and procedures; maintaining a healthy and safe working environment; and making hiring, termination, and disciplinary recommendations.	Daily 20%
2.	Participates in the College’s strategic planning by monitoring and updating strategic goals, and providing leadership to departments in meeting their annual strategic goals.	Daily 10%
3.	Directs and the internal operations and controls for student service programs, which includes: planning, coordinating, administering, and evaluating programs, projects, processes, procedures, systems, and/or standards; ensuring compliance with Federal, State, and local laws, regulations, codes, standards, and College-wide goals, policies and procedures.	Daily 30%
4.	Directs and participates in the preparation of departmental budgets, financial reports, and financial aid/governmental loan budgets; monitors revenues and expenditures.	Daily 10%
5.	Facilitates, leads, and/or participates in meetings, proceedings, and committees; represents the department at campus meetings and conferences; serves as a liaison between departments, external organizations, the general public, and other agencies.	Daily 20%
6.	Provides coordination of academic and/or specialized programs and services.	Daily 10%
7.	Performs other duties of a similar nature or level.	As Required

Equal Access/Equal Opportunity

The Board of Trustees of St. Petersburg College affirms its equal opportunity policy in accordance with the provisions of the Florida Educational Equity Act and all other relevant state and federal laws, rules and regulations. The college will not discriminate on the basis of race, color, ethnicity, religion, sex, age, national origin, marital status, pregnancy, sexual orientation, gender identity, genetic information, or against any qualified individual with disabilities in its employment practices or in the admission and treatment of students. Recognizing that sexual harassment constitutes discrimination on the basis of sex and violates this Rule, the college will not tolerate such conduct. Should you experience such behavior, please contact Dr. Devona Pierre, Executive Director, Organizational Culture and Engagement/Title IX Coordinator at 727-341-3261; by mail at P.O. Box 13489, St. Petersburg, FL 33733-3489; or by email at eaeo_director@spcollege.edu.