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Public Relations Marketing Specialist [ID: 838]
Position Summary:

Coordinates public relations, advertising and marketing of the Museum’s exhibitions, programs and basic activities, working with Museum staff and SPC Marketing/Public Information to provide timely, accurate and brand-sensitive promotion.  Work is performed under the supervision of the Museum Director for the strategic promotion and presence of the Museum in the community.

Typical Essential Duties

  • Serves as coordinator, in-house editor, proofreader and writer for Museum publications, including quarterly newsletters, invitations, promotional and educational materials;
  • Plans, schedules and writes press releases and other promotional materials to ensure effective media coverage; develops and maintains productive relationships with media outlets;
  • Builds and maintains relationships with media contacts to ensure appropriate notice and placement of organizational news and features;
  • Collaborates with Museum departments and outside sources for pertinent and timely distribution of Museum information;
  • Creates and maintains electronic and social media communications for Museum promotion;
  • Ensures website content is current and comprehensive;
  • Interfaces with the media and the community to promote the museum;
  • Solicits, creates and posts content that attracts attention and encourages readers to share it with their social networks;
  • Establishes and maintains relationships with social network members, bloggers and the online community;
  • Coordinates special events such as museum receptions and outside rentals, working with catering resources as well as college departments (facilities, security, custodial, etc.), utilizing appropriate staff, volunteers and contract resources;
  • Develops, builds, implements and manages brand identification processes and programs to accomplish general online social media penetration goals;
  • Monitors effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

 

This is the second of four levels in the Marketing/Communications series. Incumbents produce marketing and communications collateral for use in printed and/or online marketing and communications efforts. Responsibilities may include researching; drafting; proofreading and editing written materials; designing graphics; coordinating photo shoots; and uploading and organizing photographs.

Compensation: $44,319.64 - $55,399.55

Requirements:

Education:

Bachelor's degree in marketing, communications, journalism, or in a related field to assigned area.

Experience:

Two (2) years  experience  in non-profit and/or public communications field.
 

* An equivalent combination of education and experience sufficient to successfully perform the essential duties of the job may be acceptable in lieu of those requirements listed above.

Knowledge:

  • Strong project/event management and organizational skills;
  • Ability to work with individuals and groups, both internally and externally;
  • Knowledge of computer skills as well as software applications used in the  public relations field.

Physical:

  • Positions in this class typically require: reaching, standing, walking, grasping, feeling, talking, hearing, seeing and repetitive motions.

 

  • Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects.  Sedentary work involves sitting most of the time.  Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Responsibilities:

These duties are a representative sample; position assignments may vary.

Potential Frequency

 1.

Consults with departments to determine desired marketing and communication goals; executes marketing and communication plans, projects, and strategies.

Daily

10%

2.

Writes, edits, and proofreads publications, web content, feature stories and communication materials, which include: assigning writers; editing content; choosing cover concepts, artwork, graphic designs, and printing quantities; coordinating photo-shoots; and ensuring content meets established design criteria.

Daily

50%

3.

Manages project workflow which includes prioritizing project needs, determining work assignments, and ensuring department efficiency.

Daily

20%

4.

Attends meetings for the planning and updates of the marketing collateral; presents and communicates content ideas to the stakeholders.

Daily

20%

5.

Performs other duties of a similar nature or level.

As Required

 
Equal Access/Equal Opportunity

The Board of Trustees of St. Petersburg College affirms its equal opportunity policy in accordance with the provisions of the Florida Educational Equity Act and all other relevant state and federal laws, rules and regulations. The college will not discriminate on the basis of race, color, ethnicity, religion, sex, age, national origin, marital status, pregnancy, sexual orientation, gender identity, genetic information, or against any qualified individual with disabilities in its employment practices or in the admission and treatment of students. Recognizing that sexual harassment constitutes discrimination on the basis of sex and violates this Rule, the college will not tolerate such conduct. Should you experience such behavior, please contact Dr. Devona Pierre, Executive Director, Organizational Culture and Engagement/Title IX Coordinator at 727-341-3261; by mail at P.O. Box 13489, St. Petersburg, FL 33733-3489; or by email at eaeo_director@spcollege.edu.