St. Petersburg College

Public Information Assistant Director (MPI) [ID: 856]

Position Summary:

Assist the Executive Director of Marketing and Public Information in the creation and implementation of a strategic, multi-faceted communications program designed to build and strengthen the College’s role and reputation as a leader and authoritative voice in its field. Devise program guidelines and policies, oversee implementation process, and provide quality control for communications programs, media activities, social media and special events.

Typical Essential Duties

Assist department executive director in the development of a strategic communications plan to support the organization's mission, goals and objectives;
Build and foster collaborative relationships with other departments within the organization to stay informed and abreast of new initiatives, programs and grants, etc.;
Manage and maintain the Content Intake form for inclusion into scoped plans across all channels and ensure access of the information to the team;
Identify opportunities to support the College’s initiatives and develop communications materials and programs to promote and publicize these activities;
Facilitate media guide with spokesperson bios and photos that link to the website;
Update the content on the News Room of spcollege.edu;
Aid in the development, implementation and management of external communications efforts;
Build and foster long-term working relationships with various public officials and entities of importance including media, members of the community, public affairs offices and other organizations;
Oversee day-to-day operations of specific year-round communications programs;
Respond to media requests for information and facilitate media interviews with spokespeople, authors and others;
Oversee planning of all pre-event communications activities. Specific responsibilities include establishing production timetable, reviewing news materials, responding to media inquiries, overseeing distribution of materials to media before, during and after the event, encouraging media participation, promoting spokespeople, and arranging media interviews;
Coordinate communications and experts for news conferences and meet-the expert sessions;
Oversee development of news releases, news materials, fact sheets and talking points for publicity of the organization's programs;
Pitch news stories and transmit press releases to the media for publication;
Manage internal communications vehicles and update content consistently;
Serve as editor for communications materials including news releases, news materials, online content, program announcements and the annual report;
Oversee coordination of special events including seminars, press events, etc.;
Establish monitoring criteria for news broadcasts and special events;
Identify video monitoring services required and transcripts;
Oversee hiring and coordination of Content Developers, Social Media Manager, Events Coordinator and Student Bloggers, as needed to cover various organizational activities;
Create and manage public relations database and Meltwater. Update records, train other department staff and utilize measurement/tracking;
Establish and oversee departmental system for maintaining and archiving press clippings;
Prepare monthly summary reports for all communications, events and social media efforts;
Respond to public requests for information from members, government agencies, businesses, advocacy groups and other associations;
Build relationships with professional counterparts in other professional organizations, advocacy organizations and other community organizations through organizational initiatives and jointly-sponsored communication campaigns and programs;
Manage and mentor department staff to integrate efforts on communications programs;
Investigate vendor communications services and manage vendor relationships.

Incumbents are responsible for overseeing a marketing or communications related function or service for the College by managing the daily activities, prioritizing assignments, determining marketing and communication plans, developing plans to approach marketing projects, implementing the project solutions, and performing related professional level marketing or communications work in assigned area. Incumbents may be responsible for supervising employees or student workers, and developing and monitoring a budget.

Compensation: $71,305.18 - $89,131.48

Requirements:

Education:

Bachelor’s degree in marketing, communications, journalism or in a related field to assigned area. Masters degree preferred.

Experience:

Eight (8) years of public relations or media experience.

* An equivalent combination of education and experience sufficient to successfully perform the essential duties of the job may be acceptable in lieu of those requirements listed above.

Knowledge:

Supervisory principles;
Budget planning principles;
Marketing principles and practices;
Graphic design principles and software applications;
Project management principles;
Publications development techniques and practices;
Proper use of the English language;
Basic website design principles;
Recordkeeping principles;
Basic negotiation techniques;
Computers and related software applications.

Skills:

Prioritizing and assigning work;
Monitoring and evaluating employees;
Preparing and administering budgets;
Developing and implementing marketing and communication plans;
Coordinating, prioritizing, organizing, and managing multiple simultaneous projects;
Managing and coordinating the preparation and publication of a variety of marketing, promotional, and/or communication materials;
Preparing clear and concise marketing and communication materials;
Designing concepts for publications and website content;
Creating, composing, and editing written materials;
Maintaining records;
Using a computer and related software applications;
Communication, interpersonal skills as applied to interaction with subordinates, coworkers, supervisor, the general public, etc. sufficient to exchange or convey information and to give and receive work direction.

Physical:

Positions in this class typically require: reaching, standing, walking, grasping, feeling, talking, hearing, seeing and repetitive motions.
Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Responsibilities:

These duties are a representative sample; position assignments may vary.		Potential Frequency
1.	Supervises staff and student workers by prioritizing and assigning work; conducting performance evaluations; ensuring staff are trained; ensuring that employees follow policies and procedures; maintaining a healthy and safe working environment; and making hiring, termination, and disciplinary recommendations.	Daily 20%
2.	Prepares and manages marketing campaign budgets; monitors and approves expenditures.	Daily 10%
3.	Coordinates marketing and communication initiatives on assigned projects, which include: developing and implementing marketing plans; negotiating media sponsorships; analyzing customer trends; managing information and measuring progress on tasks, projects, and goals; and performing related activities.	Daily 20%
4.	Developing a variety of marketing and communication materials to promote programs and services, which includes creating and editing marketing materials for inclusion on the website; developing timelines; and determining distribution methods in order to reach intended audience(s).	Daily 20%
5.	Edits and proofreads publications and communication materials to ensure content meets established design criteria.	Daily 20%
6.	Maintains a variety of marketing materials, promotional items, communication materials and records.	Daily 10%
7.	Performs other duties of a similar nature or level.	As Required

Equal Access/Equal Opportunity

The Board of Trustees of St. Petersburg College affirms its equal opportunity policy in accordance with the provisions of the Florida Educational Equity Act and all other relevant state and federal laws, rules and regulations. The college will not discriminate on the basis of race, color, ethnicity, religion, sex, age, national origin, marital status, pregnancy, sexual orientation, gender identity, genetic information, or against any qualified individual with disabilities in its employment practices or in the admission and treatment of students. Recognizing that sexual harassment constitutes discrimination on the basis of sex and violates this Rule, the college will not tolerate such conduct. Should you experience such behavior, please contact Dr. Devona Pierre, Executive Director, Organizational Culture and Engagement/Title IX Coordinator at 727-341-3261; by mail at P.O. Box 13489, St. Petersburg, FL 33733-3489; or by email at eaeo_director@spcollege.edu.