St. Petersburg College

Assistant Director, Creative [ID: 857]

Position Summary:

Serve as the College’s creative leader and provide creativity, insight, and substantial output to support the College’s pursuit of its strategic goals and objectives. Incumbents are responsible for overseeing creative functions by managing daily activities, determining and developing creative project scopes and plans, and performing related professional level work in their assigned area. Incumbents are responsible for supervising employees or student workers and maintaining a budget.

The Assistant Creative Director takes a big picture view of the College and consistently develops and implements new and innovative ideas while assuring that they are integrated throughout the institution and support the achievement of SPC’s marketing and communications objectives.

The Assistant Creative Director advances and integrates the St. Petersburg College brand and visual identity across the College. He or she leads St. Petersburg College in the creation of highly visible and successful creative initiatives that result in:

a) Increased awareness of SPC
b) Increased understanding of SPC
c) Increased engagement with SPC

Reports to: Executive Director of Marketing and Public Information.

Typical Essential Duties

Must be able to continually innovate and bring imaginative thinking to the College’s brand on a day-to-day basis;
Determine most accurate creative platform (print, web, e-mail, mobile, social media, photography, video, animation and multimedia) to reach intended audience and outline the project plans to reflect the findings;
Collaborate with clients to determine marketing and promotional materials necessary to achieve strategic marketing objectives;
Direct workflow and resource scheduling to ensure projects remain on-time and within budget;
Perform and lead the idea generation, design, illustration and production of marketing and promotional materials for the unit/group;
Supervise the development and production and negotiation of all marketing and promotional materials including work contracted through external sources;
On a creative level, the long term evolution and advancement of the College’s brand is an essential objective of this position;
Track, measure, and provide progress reports of marketing and promotional materials to clients;
Ensure marketing and promotional materials are within Institutional and unit policy and guidelines;
Ability to monitor and improve overall quality of creative output and provide direction and leadership to ensure brand standards are consistently incorporated;
Experience in supervising, supporting, and inspiring a creative team;
Participates in networks and continuing education to apply best practices and remain current in the field;
Successful track record of achieving metrics-driven results and producing reports that demonstrate efficient and effective use of time, resources, and budget;
Directing vendors and holding them accountable to results;
A creative management background with experience and strong credentials in art direction and a proven track record in the development of successful, market-moving ideas;
Experience with improving processes necessary for impactful creative output and improved productivity;
Provide support and guidance to collaborating personnel inside and outside the unit; take responsibility for ensuring high-quality work rooted in the College's brand identity; and work to continually build on the College's brand identity to help make it increasingly more effective and impactful;
Serve as a key leader in communicating, demonstrating, and fostering institution-wide acceptance of the College's brand concept as exemplified in creative materials (digital and print);
Provide the visually creative expertise that is a key element of collaborative strategizing for communications related to all major events and many strategic initiatives;
Serve as a leader in the College's collaboration-based models for conceptualizing strategic, unified messaging in support of development/engagement events, and certain initiatives related to admissions and student recruitment, along with various projects across College constituencies (such as academic areas).

Incumbents are responsible for overseeing a marketing or communications related function or service for the College by managing the daily activities, prioritizing assignments, determining marketing and communication plans, developing plans to approach marketing projects, implementing the project solutions, and performing related professional level marketing or communications work in assigned area. Incumbents may be responsible for supervising employees or student workers, and developing and monitoring a budget.

Compensation: $71,305.18 - $89,131.48

Requirements:

Education:

Bachelor’s degree in marketing, communications, journalism or in a related field to assigned area. Master's degree is preferred.

Experience:

Eight (8) years creative management experience.

* An equivalent combination of education and experience sufficient to successfully perform the essential duties of the job may be acceptable in lieu of those requirements listed above.

Knowledge:

Supervisory principles;
Budget planning principles;
Marketing principles and practices;
Graphic design principles and software applications;
Project management principles;
Publications development techniques and practices;
Proper use of the English language;
Basic website design principles;
Recordkeeping principles;
Basic negotiation techniques;
Computers and related software applications.

Skills:

Advanced graphics skills, both for print and web;
Build consensus and implement feedback from various sources;
Deliver inspiring and persuasive presentations;
Thorough understanding of art direction with an extreme eye for detail.

Prioritizing and assigning work;
Monitoring and evaluating employees;
Preparing and administering budgets;
Developing and implementing marketing and communication plans;
Coordinating, prioritizing, organizing, and managing multiple simultaneous projects;
Managing and coordinating the preparation and publication of a variety of marketing, promotional, and/or communication materials;
Preparing clear and concise marketing and communication materials;
Designing concepts for publications and website content;
Creating, composing, and editing written materials;
Maintaining records;
Using a computer and related software applications;
Communication, interpersonal skills as applied to interaction with subordinates, coworkers, supervisor, the general public, etc. sufficient to exchange or convey information and to give and receive work direction.

Physical:

Positions in this class typically require: reaching, standing, walking, grasping, feeling, talking, hearing, seeing and repetitive motions.
Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Responsibilities:

These duties are a representative sample; position assignments may vary.		Potential Frequency
1.	Supervises staff and student workers by prioritizing and assigning work; conducting performance evaluations; ensuring staff are trained; ensuring that employees follow policies and procedures; maintaining a healthy and safe working environment; and making hiring, termination, and disciplinary recommendations.	Daily 20%
2.	Prepares and manages marketing campaign budgets; monitors and approves expenditures.	Daily 10%
3.	Coordinates marketing and communication initiatives on assigned projects, which include: developing and implementing marketing plans; negotiating media sponsorships; analyzing customer trends; managing information and measuring progress on tasks, projects, and goals; and performing related activities.	Daily 20%
4.	Developing a variety of marketing and communication materials to promote programs and services, which includes creating and editing marketing materials for inclusion on the website; developing timelines; and determining distribution methods in order to reach intended audience(s).	Daily 20%
5.	Edits and proofreads publications and communication materials to ensure content meets established design criteria.	Daily 20%
6.	Maintains a variety of marketing materials, promotional items, communication materials and records.	Daily 10%
7.	Performs other duties of a similar nature or level.	As Required

Equal Access/Equal Opportunity

The Board of Trustees of St. Petersburg College affirms its equal opportunity policy in accordance with the provisions of the Florida Educational Equity Act and all other relevant state and federal laws, rules and regulations. The college will not discriminate on the basis of race, color, ethnicity, religion, sex, age, national origin, marital status, pregnancy, sexual orientation, gender identity, genetic information, or against any qualified individual with disabilities in its employment practices or in the admission and treatment of students. Recognizing that sexual harassment constitutes discrimination on the basis of sex and violates this Rule, the college will not tolerate such conduct. Should you experience such behavior, please contact Dr. Devona Pierre, Executive Director, Organizational Culture and Engagement/Title IX Coordinator at 727-341-3261; by mail at P.O. Box 13489, St. Petersburg, FL 33733-3489; or by email at eaeo_director@spcollege.edu.