St. Petersburg College

Marketing Services Manager [ID: 86]

Position Summary:

Typical Essential Duties

Facilitates the development of an inspired, professional image for St. Petersburg College;
Develops strong content for print, video, and electronic communications to positively impact enrollment and support the college’s strategic plan;
Acts as a liaison with others in the college, as well as with community organizations.

This is the third of four levels in the Marketing/Communications series. Incumbents are responsible for managing a marketing or communications related function or service for the College by managing the daily activities, prioritizing assignments, determining marketing and communication plans, developing plans to approach marketing projects, implementing the project solutions, and performing related professional level marketing or communications work in assigned area. Incumbents may be responsible for supervising employees or student workers, and developing and monitoring a budget.

Compensation: $52,785.40 - $65,981.75

Requirements:

Education:

Bachelor's degree in marketing or in a related field to assigned area.

Experience:

Eight (8) years marketing experience with background in writing and in creating and executing marketing strategy. Experience in marketing higher education preferred.

* An equivalent combination of education and experience sufficient to successfully perform the essential duties of the job may be acceptable in lieu of those requirements listed above.

Knowledge:

Understanding of content, electronic media, including social networks;
Database management for targeted e-mail and print marketing.

Supervisory principles;
Budget planning principles;
Marketing principles and practices;
Graphic design principles and software applications;
Project management principles;
Publications development techniques and practices;
Proper use of the English language;
Basic website design principles;
Recordkeeping principles;
Basic negotiation techniques;
Computers and related software applications.

Skills:

Conceive and communicate creative ideas and strategies;
Associated Press style writing.

Prioritizing and assigning work;
Monitoring and evaluating employees;
Preparing and administering budgets;
Developing and implementing marketing and communication plans;
Coordinating, prioritizing, organizing, and managing multiple simultaneous projects;
Managing and coordinating the preparation and publication of a variety of marketing, promotional, and/or communication materials;
Preparing clear and concise marketing and communication materials;
Designing concepts for publications and website content;
Creating, composing, and editing written materials;
Maintaining records;
Using a computer and related software applications;
Communication, interpersonal skills as applied to interaction with subordinates, coworkers, supervisor, the general public, etc. sufficient to exchange or convey information and to give and receive work direction.

Physical:

Positions in this class typically require: reaching, standing, walking, grasping, feeling, talking, hearing, seeing and repetitive motions.
Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Responsibilities:

These duties are a representative sample; position assignments may vary.		Potential Frequency
1.	Supervises staff and student workers by prioritizing and assigning work; conducting performance evaluations; ensuring staff are trained; ensuring that employees follow policies and procedures; maintaining a healthy and safe working environment; and making hiring, termination, and disciplinary recommendations.	Daily 20%
2.	Prepares and manages marketing campaign budgets; monitors and approves expenditures.	Daily 10%
3.	Coordinates marketing and communication initiatives on assigned projects, which include: developing and implementing marketing plans; negotiating media sponsorships; analyzing customer trends; managing information and measuring progress on tasks, projects, and goals; and performing related activities.	Daily 20%
4.	Developing a variety of marketing and communication materials to promote programs and services, which includes creating and editing marketing materials for inclusion on the website; developing timelines; and determining distribution methods in order to reach intended audience(s).	Daily 20%
5.	Edits and proofreads publications and communication materials to ensure content meets established design criteria.	Daily 20%
6.	Maintains a variety of marketing materials, promotional items, communication materials and records.	Daily 10%
7.	Performs other duties of a similar nature or level.	As Required

Equal Access/Equal Opportunity

The Board of Trustees of St. Petersburg College affirms its equal opportunity policy in accordance with the provisions of the Florida Educational Equity Act and all other relevant state and federal laws, rules and regulations. The college will not discriminate on the basis of race, color, ethnicity, religion, sex, age, national origin, marital status, pregnancy, sexual orientation, gender identity, genetic information, or against any qualified individual with disabilities in its employment practices or in the admission and treatment of students. Recognizing that sexual harassment constitutes discrimination on the basis of sex and violates this Rule, the college will not tolerate such conduct. Should you experience such behavior, please contact Dr. Devona Pierre, Executive Director, Organizational Culture and Engagement/Title IX Coordinator at 727-341-3261; by mail at P.O. Box 13489, St. Petersburg, FL 33733-3489; or by email at eaeo_director@spcollege.edu.