St. Petersburg College

Marketing (Project) Manager [ID: 907]

Position Summary:

Serve as the interface between the Marketing and Strategic Communications department, external vendors and the college-wide faculty and staff to facilitate strategic execution and assessment of marketing and communications projects for the Marketing and Strategic Communications department. Works to help prioritize timelines and projects that will positively impact enrollment and support the college’s strategic marketing and communications plan. Manages project execution as a liaison to the Marketing and Strategic Communication Associate Directors who each lead a strategic project. Provides guidance in developing/tracking project timelines, developing/reporting key metrics and coordinating with other areas within the college as well as with external vendors and key stakeholders on project milestones. Develop a scorecard and dashboard for project support and update timelines to SharePoint site. Provides project execution support for the strategic projects set forth by the Executive Director of Marketing and Strategic Communications. Responsible for evaluating project timeline progress, as well as success tracking to key metrics, determining when a project may be at risk, and development of “just in time” corrective measures to facilitate project success.

This is the third of four levels in the Marketing/Communications series. Incumbents are responsible for managing a marketing or communications related function or service for the College by managing the daily activities, prioritizing assignments, determining marketing and communication plans, developing plans to approach marketing projects, implementing the project solutions, and performing related professional level marketing or communications work in assigned area. Incumbents may be responsible for supervising employees or student workers, and developing and monitoring a budget.

Compensation: $52,785.40 - $65,981.75

Requirements:

Education:

Bachelor’s degree in marketing or in a related field to assigned area, such as project management.

Experience:

Eight (8) years full-time professional work experience in creative, interactive and communications project management. Experience with SharePoint and BaseCamp preferred.

Knowledge:

• Knowledge of project management software and principles;
• Process improvement principles;
• Customer service principles;
• Basecamp preferred or other project management software
• SharePoint updating preferred

Supervisory principles;
Budget planning principles;
Marketing principles and practices;
Graphic design principles and software applications;
Project management principles;
Publications development techniques and practices;
Proper use of the English language;
Basic website design principles;
Recordkeeping principles;
Basic negotiation techniques;
Computers and related software applications.

Skills:

• Must be skilled in project management
• Must have at least a basic knowledge of the various types marketing channels such as digital, web, print, content marketing, social media, direct mail, etc.
• Communicating to a technical and non-technical audience
• Interpreting customer requirements and translating those into specifications
• Developing marketing creative briefs to outline project scopes and requirements
• Using a computer and related software equipment
• Utilizing and managing systems
• Establishing and following procedural and technical standards
• Monitoring and updating SharePoint sites
• Communication, interpersonal skills as applied to interaction with subordinates, coworkers, supervisor and the general public, etc. sufficient to exchange or convey information and to give and receive work direction.

Prioritizing and assigning work;
Monitoring and evaluating employees;
Preparing and administering budgets;
Developing and implementing marketing and communication plans;
Coordinating, prioritizing, organizing, and managing multiple simultaneous projects;
Managing and coordinating the preparation and publication of a variety of marketing, promotional, and/or communication materials;
Preparing clear and concise marketing and communication materials;
Designing concepts for publications and website content;
Creating, composing, and editing written materials;
Maintaining records;
Using a computer and related software applications;
Communication, interpersonal skills as applied to interaction with subordinates, coworkers, supervisor, the general public, etc. sufficient to exchange or convey information and to give and receive work direction.

Physical:

• Positions in this class typically require: reaching, standing, walking, fingering, grasping, feeling, talking, hearing, seeing and repetitive motions;
• Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Positions in this class typically require: reaching, standing, walking, grasping, feeling, talking, hearing, seeing and repetitive motions.
Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

License:

None

Responsibilities:

Coordinate and implement the strategic projects that positively impact enrollment and support the college’s marketing and communications plan. Responsibilities may include analyzing incoming job requests and assessing capacity and capabilities; implementing processes and procedures to better support college clients; coordinating with vendors regarding project milestones; coordinating projects involving the milestones needed by subject matter experts throughout the college; and providing suggestions for alternative solutions to drive effective efficiencies.

These duties are a representative sample; position assignments may vary.		Potential Frequency
1.	Supervises staff and student workers by prioritizing and assigning work; conducting performance evaluations; ensuring staff are trained; ensuring that employees follow policies and procedures; maintaining a healthy and safe working environment; and making hiring, termination, and disciplinary recommendations.	Daily 20%
2.	Prepares and manages marketing campaign budgets; monitors and approves expenditures.	Daily 10%
3.	Coordinates marketing and communication initiatives on assigned projects, which include: developing and implementing marketing plans; negotiating media sponsorships; analyzing customer trends; managing information and measuring progress on tasks, projects, and goals; and performing related activities.	Daily 20%
4.	Developing a variety of marketing and communication materials to promote programs and services, which includes creating and editing marketing materials for inclusion on the website; developing timelines; and determining distribution methods in order to reach intended audience(s).	Daily 20%
5.	Edits and proofreads publications and communication materials to ensure content meets established design criteria.	Daily 20%
6.	Maintains a variety of marketing materials, promotional items, communication materials and records.	Daily 10%
7.	Performs other duties of a similar nature or level.	As Required

Equal Access/Equal Opportunity

The Board of Trustees of St. Petersburg College affirms its equal opportunity policy in accordance with the provisions of the Florida Educational Equity Act and all other relevant state and federal laws, rules and regulations. The college will not discriminate on the basis of race, color, ethnicity, religion, sex, age, national origin, marital status, pregnancy, sexual orientation, gender identity, genetic information, or against any qualified individual with disabilities in its employment practices or in the admission and treatment of students. Recognizing that sexual harassment constitutes discrimination on the basis of sex and violates this Rule, the college will not tolerate such conduct. Should you experience such behavior, please contact Dr. Devona Pierre, Executive Director, Organizational Culture and Engagement/Title IX Coordinator at 727-341-3261; by mail at P.O. Box 13489, St. Petersburg, FL 33733-3489; or by email at eaeo_director@spcollege.edu.