Responsible for translating marketing objectives into creative strategies, concepts, and designs, and will determine the most effective way to represent the St. Petersburg College brand and identity across multiple media channels. This position will be a creator of graphic design, logo development, collateral development, advertising, promotions, as well as various digital and print implementations for the website, print publications and social media. Conceptualize and develop digital and print marketing and advertising materials for prospect conversion, student enrollment, engagement and retention as well as materials to support strategic communications initiatives. Uses specialized knowledge and skills in front-end responsive web design to aid developers in transforming concepts into hand-built sites, using PSD to HTML principles. Regularly collaborates with creative and interactive teams to move projects from concept to the completion.
Typical Essential Duties
This is the second of four levels in the Marketing/Communications series. Incumbents produce marketing and communications collateral for use in printed and/or online marketing and communications efforts. Responsibilities may include researching; drafting; proofreading and editing written materials; designing graphics; coordinating photo shoots; and uploading and organizing photographs.
Requirements:
Education:
Associate or Bachelor's degree in related field.
Experience:
Two (2) years of knowledgeable and hands-on experience working with Adobe Creative Cloud, Photoshop, Illustrator, InDesign, and Dreamweaver. Have a strong eye for detail of visual designs, including composition, layout information architecture, grid layouts and responsive/progressive design. Experience creating wireframes, prototypes, storyboards, illustrations and other graphical assets. Experience working with variable data.
Knowledge:
Skills:
Physical:
License:
None.
Responsibilities:
These duties are a representative sample; position assignments may vary. |
Potential Frequency |
|
---|---|---|
1. |
Consults with departments to determine desired marketing and communication goals; executes marketing and communication plans, projects, and strategies. |
Daily 10% |
2. |
Writes, edits, and proofreads publications, web content, feature stories and communication materials, which include: assigning writers; editing content; choosing cover concepts, artwork, graphic designs, and printing quantities; coordinating photo-shoots; and ensuring content meets established design criteria. |
Daily 50% |
3. |
Manages project workflow which includes prioritizing project needs, determining work assignments, and ensuring department efficiency. |
Daily 20% |
4. |
Attends meetings for the planning and updates of the marketing collateral; presents and communicates content ideas to the stakeholders. |
Daily 20% |
5. |
Performs other duties of a similar nature or level. |
As Required |
The Board of Trustees of St. Petersburg College affirms its equal opportunity policy in accordance with the provisions of the Florida Educational Equity Act and all other relevant state and federal laws, rules and regulations. The college will not discriminate on the basis of race, color, ethnicity, religion, sex, age, national origin, marital status, pregnancy, sexual orientation, gender identity, genetic information, or against any qualified individual with disabilities in its employment practices or in the admission and treatment of students. Recognizing that sexual harassment constitutes discrimination on the basis of sex and violates this Rule, the college will not tolerate such conduct. Should you experience such behavior, please contact Dr. Devona Pierre, Executive Director, Organizational Culture and Engagement/Title IX Coordinator at 727-341-3261; by mail at P.O. Box 13489, St. Petersburg, FL 33733-3489; or by email at eaeo_director@spcollege.edu.
St. Petersburg College
P.O. Box 13489
St. Petersburg FL 33733-3489
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St. Petersburg College is committed to equal access/equal opportunity in its programs, activities, and employment.
For additional information visit www.spcollege.edu/eaeo/.
St. Petersburg College is an Equal Opportunity Employer.
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