The purpose of this course is to explore the role of strategic communications within the professional context of contemporary organizations and to provide a survey of the organizational, behavioral, and technical aspects of business communications. An emphasis is placed on the application of theory to practice and the development of business communication skills that are clear, influential, and designed for maximum impact in the workplace. Topics include communications strategy in business; interpersonal communications and organizational context; team communications, meetings and networking; electronic media and social media protocol; and creating strategic proposals, presentations, and reports. The emphasis is on the practical application of strategic business communications in a variety of formats that enhance professional development. (Note: Credit is only given for GEB 3213 or COM 3120. This course requires substantial writing and attendance at a networking event).
Admission to: BUS-BS or INTBUS-BAS or MGTORG-BAS or SUSMGT-BAS or TMGT-BAS or PSA-BAS or PPA-BS or EDST-BS