MAR 3802  Marketing Management credits: 3

This course helps develop the marketing knowledge and skills necessary for the successful manager to address the intermediate marketing issues surrounding the complex demand management problem all organizations face. Students will understand marketing concepts, including the development of a marketing strategy. The course focuses on consumer, and business-to-business marketing.

Admission to: BANK-BAS or BUS-BS or INTBUS-BAS or MGTORG-BAS or SUSMGT-BAS or TMGT-BAS or BTEED-BS or HSA-BAS