MAR 4413  Sales, Negotiating and Customer Relationship Management credits: 3

This course focuses on addressing the issues, processes and strategies related to professional selling and sales management. This is a comprehensive course in the art of selling, focusing on relationship building, negotiating and sales management. Various techniques will be explored, including prospecting, lead management, product introduction, negotiation, closing strategies and relationship management.

Admission to: BANK-BAS or BUS-BS or MGTORG-BAS or DENH-BAS or HSA-BAS