MAR 4413  Sales and Customer Relationship Management credits: 3

This course focuses on addressing the issues, processes and strategies related to professional selling and customer relationship management, providing insight into the art of selling, relationship building, and sales management. Concepts explored include prospecting, lead management, product introduction, closing strategies and relationship management.

Admission to: BUS-BS or MGTORG-BAS or DENH-BAS or HSA-BAS or NURS-BS or SCMGT-ATC