MAR 4613  Marketing Research credits: 3

This course focuses on addressing the issues, methods and strategies associated with the collection, management, analysis and dissemination of information for use in domestic and global marketing decisions. The core focus will be on primary (quantitative & qualitative) and secondary research methodologies, including problem identification, methodology design, sampling planning, questionnaire design, fieldwork implementation, data processing, data analysis and data presentation.

Admission to: MGTORG-BAS or INTBUS-BAS or BUS-BS or Prerequisite: permission of the Dean