MAR 4841  Services Marketing credits: 3

Over the years, the marketplace has transitioned from a manufacturing-based economy (early-to-mid 1900's) to a service-based economy. At present, approximately 80% of domestic GDP, and a commanding 64% of global GDP are in fact derived from service-based market offerings; not tangible goods. Services require a unique approach to their design, development, pricing, promotion, and marketing management approach, including an "extended" 7-P's marketing mix inclusive of People, Processes and Physical Environment.

Prerequisite: MAR 3802 and Admission to: BUS-BS